Simplifying Multi-National and Multi-Platform Structures for Fast, Powerful Growth

Once we paid off their technological debt by consolidating varied and aging content management systems, we were able to position The Gospel Coalition for growth.

The Gospel Coalition

The Gospel Coalition, or TGC, is a network of “broadly Reformed” evangelical churches founded in 2005 by Christian pastors/theologians D. A. Carson and Tim Keller. The mission of TGC is to encourage and educate “current and next-generation” Christian leaders by advocating “gospel-centered principles and practices.”

With over 2.5 million unique visitors per month performance was paramount.  We modernized their server infrastructure by load balancing multiple web servers while offloading podcasts and images to a CDN.  The result was a cost savings of 50% and page load times of < 700 ms (almost as fast as the blink of an eye). In other words, we took something bulky and time-consuming and turned it into a lightning fast powerhouse.

Being an international coalition, TGC had many websites spread throughout the world in several languages.

Each partner was supporting their own technology frameworks, content management systems and editorial processes.

We were able to consolidate those headaches and bottlenecks by migrating each site to a single WordPress multisite installation.  

The end result is a single codebase supporting 12 editions, 10 languages and numerous editors.


Let’s put a plan together